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18K Gold PVD Finish

Vacuum-sealed to 316L surgical stainless steel for harder, longer-lasting color than standard electroplating. Scratch-resistant surface that stays bright with minimal care.

316L Surgical-Grade Steel

Corrosion-resistant, durable, and gentle on skin for daily wear.

Curated Gem Details

Genuine mother-of-pearl, Austrian crystals, and CZ—elevated, never throwaway.

Tarnish-Resistant & Water-Ready

Handles sweat, showers, and seasons—built for real life.

Hypoallergenic & Nickel-Safe

Comfort you can trust—designed for sensitive skin.

Easy Exchanges

No stress, just sparkle. If something isn’t quite right, our simple exchange and return process makes it effortless.

About Charm Theory

Welcome to Charm Theory — where Texas pride meets timeless sparkle.

We are an Austin-based, woman-owned small business with a big heart for jewelry, craftsmanship, and community. Every piece in our collection is carefully curated by our artisans, designed to celebrate both personal style and fan spirit.

Our marquis charm, the Mother of Pearl Texas Charm, is the piece we’re most proud of. It captures the beauty of our home state and the elegance of natural materials — a symbol of where we come from and what inspires us.

At Charm Theory, sustainability matters. You’ll never find plastic in our packaging, and our jewelry is designed to be as durable as it is beautiful. Crafted from gold-plated stainless steel and premium materials, every necklace, bracelet, and charm is built to shine through daily life — sweat, showers, swims, and all. We want you to wear your story without worry.

Our jewelry is more than an accessory — it’s a piece of pride, a spark of spirit, and a keepsake made to last.

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